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1

Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model

Füsun Gönül and Kannan Srinivasan

Journal:

Marketing Science

Year:

1996

Language:

english

File:

PDF, 762 KB

english, 1996

2

Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs

Akçura, M. Tolga, Gönül, Füsun F., Petrova, Elina

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 252 KB

english, 2004

3

Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior

Füsun F. Gönül, Franklin Carter, Elina Petrova and Kannan Srinivasan

Journal:

Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 2.33 MB

english, 2001

4

How to Compute Optimal Catalog Mailing Decisions

Füsun F. Gönül and Frenkel Ter Hofstede

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 2.00 MB

english, 2006

5

Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs

M. Tolga Akçura, Füsun F. Gönül and Elina Petrova

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 2.94 MB

english, 2004

6

A method to infer coupon availability from coupon redemption in the supermarket scanner panel data

Füsun F. Gönül, Anthony A. Smith Jr.

Journal:

Journal of Retailing and Consumer Services

Year:

1999

Language:

english

File:

PDF, 119 KB

english, 1999

7

Mailing smarter to catalog customers

Füsun F. Gönül, Byung-Do Kim, Mengze Shi

Journal:

Journal of Interactive Marketing

Year:

2000

Language:

english

File:

PDF, 210 KB

english, 2000

8

How to Compute Optimal Catalog Mailing Decisions

Gönül, Füsun F., Hofstede, Frenkel Ter

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 185 KB

english, 2006

9

Duke Special Issue || Advances in Random Utility Models Report of the Workshop on Advances in Random Utility Models Duke Invitational Symposium on Choice Modeling Behavior

Joel L. Horowitz, Denis Bolduc, Suresh Divakar, John Geweke, Füsun Gönül, Vassilis Hajivassiliou, Frank S. Koppelman, Michael Keane, Rosa Matzkin, Peter Rossi and Paul Ruud

Journal:

Marketing Letters

Year:

1994

Language:

english

File:

PDF, 984 KB

english, 1994

10

Advances in random utility models report of the workshop on advances in random utility models duke invitational symposium on choice modeling behavior

Joel L. Horowitz, Denis Bolduc, Suresh Divakar, John Geweke, Füsun Gönül, Vassilis Hajivassiliou, Frank S. Koppelman, Michael Keane, Rosa Matzkin, Peter Rossi, Paul Ruud

Journal:

Marketing Letters

Year:

1994

Language:

english

File:

PDF, 776 KB

english, 1994

11

Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models

Füsun Gönül and Meng Ze Shi

Journal:

Management Science

Year:

1998

Language:

english

File:

PDF, 432 KB

english, 1998

12

Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues

Gönül, Füsun, Srinivasan, Kannan

Journal:

Marketing Science

Year:

1993

Language:

english

File:

PDF, 1.16 MB

english, 1993

13

A dynamic model of repeat purchase and brand switching behavior in a consumer products category

Füsun F. Gönül, Kannan Srinivasan

Journal:

Journal of Retailing and Consumer Services

Year:

1997

Language:

english

File:

PDF, 744 KB

english, 1997

14

Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models

Gönül, Füsun, Shi, Meng Ze

Journal:

Management Science

Year:

1998

Language:

english

File:

PDF, 175 KB

english, 1998

15

Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model

Gönül, Füsun, Srinivasan, Kannan

Journal:

Marketing Science

Year:

1996

Language:

english

File:

PDF, 1.47 MB

english, 1996

16

Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues

Fusun Gonul and Kannan Srinivasan

Journal:

Marketing Science

Year:

1993

Language:

english

File:

PDF, 437 KB

english, 1993

17

Relationship between circulating irisin, retinol binding protein-4, adiponectin and inflammatory mediators in patients with metabolic syndrome

Tabak, Omur, Sozer, Volkan, Erdenen, Fusun, Hasoglu, Tuna, Gelisgen, Remise, Altunoglu, Esma, Muderrisoglu, Cuneyt, Senyigit, Abdulhalim, Simsek, Gonul, Uzun, Hafize

Journal:

Diabetes & Metabolic Syndrome: Clinical Research & Reviews

Year:

2016

Language:

english

File:

PDF, 622 KB

english, 2016

18

Estimating price expectations in the OTC medicine market: An application of dynamic stochastic discrete choice models to scanner panel data

Füsun F. Gönül

Journal:

Journal of Econometrics

Year:

1998

Language:

english

File:

PDF, 124 KB

english, 1998

19

Production of citric and isocitric acid by Yarrowia lipolytica strains grown on different carbon sources

Ucar, Fusun Bahriye, Celik, Gonul, Akpinar, Onur, Corbaci, Cengiz

Journal:

Turkish Journal of Biochemistry

Year:

2014

File:

PDF, 510 KB

2014

20

The relationship between circulating irisin, retinol binding protein-4, adiponectin and inflammatory mediators in patients with metabolic syndrome

Tabak, Omur, Simsek, Gonul, Erdenen, Fusun, Sozer, Volkan, Hasoglu, Tuna, Gelisgen, Remise, Altunoglu, Esma, Muderrisoglu, Cuneyt, Senyigit, Abdulhalim, Uzun, Hafize

Journal:

Archives of Endocrinology and Metabolism

Year:

2017

Language:

english

File:

PDF, 284 KB

english, 2017

21

Impact of e-detailing on the number of new prescriptions

Füsun F. Gönül, Franklin J. Carter

Journal:

Health Care Management Science

Year:

2010

Language:

english

File:

PDF, 177 KB

english, 2010

22

Subanalgesic doses of ketamine and morphine but not morphine alone, prolong the sensory block time of hyperbaric bupivacaine in unilateral spinal anaesthesia

Yentür, Emin Alp, Tok, Demet, Keleş, Gönül Tezcan, Toprak, Verda, Aslan, Füsun

Journal:

The Pain Clinic

Year:

2004

Language:

english

File:

PDF, 137 KB

english, 2004

23

The effect of Glurenorm (gliquidone) on lenses and skin in experimental diabetes

Aysen Yarat, Tugba Tunali, Refiye Yanardag, Füsun (özcelik) Gürsoy, Özlem (Özsoy) Sacan, Nesrin Emekli, Ali üstüner, Gönül Ergenekon

Journal:

Free Radical Biology and Medicine

Year:

2001

Language:

english

File:

PDF, 48 KB

english, 2001

24

What kind of patients and physicians value direct-to-consumer advertising of prescription drugs

Füsun F. Gönül, Franklin Carter, Jerry Wind

Journal:

Health Care Management Science

Year:

2000

Language:

english

File:

PDF, 222 KB

english, 2000

25

YKL-40, Soluble IL-2 Receptor, Angiotensin Converting Enzyme and C-Reactive Protein: Comparison of Markers of Sarcoidosis Activity

Uysal, Pelin, Durmus, Sinem, Sozer, Volkan, Gelisgen, Remise, Seyhan, Ekrem, Erdenen, Fusun, Simsek, Gonul, Uzun, Hafize

Journal:

Year:

2018

Language:

english

File:

PDF, 3.21 MB

english, 2018

26

Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

Gönül, Füsun F., Carter, Franklin J.

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2012

Language:

english

File:

PDF, 195 KB

english, 2012

27

New Evidence on Whether Unemployment and out of the Labor Force are Distinct States

Journal:

The Journal of Human Resources

Year:

1992

Language:

english

File:

PDF, 663 KB

english, 1992

28

Special Issue: Part 2 || Joint Estimates of Purchase Timing and Brand Switch Tendency: Results from a Scanner Panel Data Set of Frequently Purchased Products

Füsun F. Gönül, Peter T.L. Popkowski Leszczyc and T. Sugawara

Journal:

Canadian Journal of Economics/Revue canadienne d'économique

Year:

1996

Language:

english

File:

PDF, 207 KB

english, 1996

29

Association of Plasma Pentraxin-3 Levels with Retinopathy and Systemic Factors in Diabetic Patients

Erdenen, Füsun, Güngel, Hülya, Altunoğlu, Esma, Şak, Duygu, Müderrisoğlu, Cüneyt, Koro, Atakan, Akça Güler, Pınar, Hakan Sahin, Muzaffer Ece, Simsek, Gonul, Uzun, Hafize

Journal:

Metabolic Syndrome and Related Disorders

Year:

2018

Language:

english

File:

PDF, 259 KB

english, 2018

30

Special Issue: Part 2 || Multiple Ways of Measuring Brand Loyalty

Peter T.L. Popkowski Leszczyc and Füsun F. Gönül

Journal:

Canadian Journal of Economics/Revue canadienne d'économique

Year:

1996

Language:

english

File:

PDF, 178 KB

english, 1996

31

Consumer Purchase Behavior in a Frequently Bought Product Category: Estimation Issues and Managerial Insights from a Hazard Function Model with Heterogeneity

Gönül, Füsun, Srinivasan, Kannan

Journal:

Journal of the American Statistical Association

Year:

1993

Language:

english

File:

PDF, 1024 KB

english, 1993

32

Snipe bidding behaviour in eBay auctions

Gonul, Fusun F., Leszczyc, Peter T.L. Popkowski

Journal:

International Journal of Electronic Marketing and Retailing

Year:

2011

Language:

english

File:

PDF, 208 KB

english, 2011

33

Dynamic Labor Force Participation Decisions of Males in the Presence of Layoffs and Uncertain Job Offers

Journal:

The Journal of Human Resources

Year:

1989

Language:

english

File:

PDF, 589 KB

english, 1989

34

Innovative Teaching: An Empirical Study of Computer-Aided Instruction in Quantitative Business Courses

Gönül, Füsun F., Solano, Roger A.

Journal:

Journal of Statistics Education

Year:

2013

Language:

english

File:

PDF, 374 KB

english, 2013

35

How to Make Help Desks More Efficient: Evidence from a Help Desk Database

Gönül, Füsun F.

Journal:

SSRN Electronic Journal

Year:

2012

Language:

english

File:

PDF, 479 KB

english, 2012

36

Whether or not to use a quick response code in the ad

Gönül, Füsun F., Qiu, Chun, Zhou, Evan

Journal:

International Journal of Electronic Marketing and Retailing

Year:

2016

Language:

english

File:

PDF, 566 KB

english, 2016

37

Consumer Purchase Behavior in a Frequently Bought Product Category: Estimation Issues and Managerial Insights from a Hazard Function Model with Heterogeneity

Fusun Gonul and Kannan Srinivasan

Journal:

Journal of the American Statistical Association

Year:

1993

Language:

english

File:

PDF, 1.30 MB

english, 1993

38

Determinants of elapsed time to switch between auctions

Gönül, Füsun F., Popkowski Leszczyc, Peter T.L.

Journal:

Journal of Research in Interactive Marketing

Year:

2012

Language:

english

File:

PDF, 189 KB

english, 2012

39

METEOROL08ICA.L REPORT.

Gönül, Füsun F., Kim, Byung-Do, Shi, Mengze

Journal:

Year:

1835

Language:

english

File:

PDF, 75 KB

english, 1835

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